heidi

Women who buy the Heidi Klum for New Balance collection presumably will be “in” rather than “out.”

Designed for “modern women on the go,” the supermodel and “Project Runway” host’s new activewear collection for the Boston athletic brand launches exclusively on Amazon.com this fall.The line will run $31 to $168 for pieces including tunics, woven tops, leggings and outerwear designed to fit every body type.

Busy women including Klum have changed the way they shop, turning to online sites for their wardrobes, according to the German model.

“I could not think of an easier way to shop than from my bed on my laptop,” Klum said in a statement. “Our lives as mothers, wives, working women have become so much more than ever before. Whether we are dropping the kids off at school, going out with friends, running errands, running to meetings or swinging by our favorite coffee shop in the morning, we all have one thing in common - we want to be stylish, comfortable and hip.”




Klum’s New Balance line will be available on Amazon in the United States, United Kingdom, Germany and Japan starting Oct. 7.

Klum also worked on the ad campaign for the collection. Shot by fashion photographer Rankin, it will include a viral component and print ads in national publications beginning in November.




“I am all about action, and so is my line for New Balance,” she said. “So, for our first campaign, I envisioned myself on the trampoline - a fun symbol of energy and activity. We have one in our backyard and my kids love it, so I spend a lot of time on it myself.”

When you look to the top left corner of this article, there is a Google AdSense ads unit block that has a style that is aligned inline beside and wrapped the article body (only on single post view). This format of layout is considered and proofed to be able to generate higher CTR (click through rate) for AdSense ads, directly increasing the revenue publisher earned. The new Blogger service with widget-based XML template allows authors at best to insert AdSense ad blocks in between blog posts by using AdSense or HTML/JavaScript page elements, but not inline within and wrap around blog post itself.

Here’s the trick and hack on how to put AdSense ads in within and beside of Blogger.com blog post body, and has the content wraps around the ads to make the ads look like part of the content. Coupled with using ad colors which blend the borderless ads to the blog overall color scheme, and choosing bigger ad format such as 336×280 large rectangle or 300×250 rectangle will definite optimize placement of AdSense ads, increase ads click thru rate and improve publishers income. Beside, the AdSense ads put in by this trick will also be shown and displayed in the blog main page, or when individual blog post content page is visited.

1. Login to Blogger account.
2. At Blogger Dashboard, click on Settings link listed behind “Manage” for the blog that you want to enable to show AdSense ads between posts.
3. Click on Template tab, and then click on Edit HTML sub-tab link to open Blogger HTML code template editor to edit the contents of your template.

   

4. Backup a copy of your template by click on Download Full Template link, in case it’s is needed be uploaded to Blogger server to recover the template in the event of mistake or corruption.

   

5. Click to tick the Expand Widget Templates checkbox.

   

6. Seach for the following line in the new Blogger template HTML code in the text box:

   or

   

7. Append the following lines of code into the template BEFORE the line of located above:
   Parsed Google AdSense Ad Code (guide to parse the HTML code of AdSense JavaScript with escape character)

   

   Note the above code will align AdSense ad block to the left. You can also make it make it float to the right, but change the “float: left;” to “float: right;” (some user reported that you may need to use only single quote (’) instead of double quote (”) for it to work, i.e. ‘float: left’ and not “float: left”).

   Note that you can also make the ads appear only on single post view.

8. Click on SAVE TEMPLATE button when done.

If the alignment of your blog layout is not good, you can try to add the code above directly after the following line in the Blogger widget template:

The above trick may work to add ad code wrap beside the post content in Blogger from other advertising networks too, such as AdBrite, BlogAds, Chitika, Tribal Fusion, ValueClick, and etc, in case you can’t use AdSense for reason such as account banned. And there are more position inside posts to put AdSense.

Move Blogger Inline Ads Between Posts to Inside Within Post Position

The new Blogger widget based template that built on XML specification has a feature to add Google AdSense ad unit inline between posts. These inline ads appear between 2 blog posts on homepage, archive and category or label pages, or after the blog content when the single post is viewed individually. However, the placement is kind of awkward and low performing in term of click through rate (CTR).

A lot of bloggers have put Google AdSense ad code inside the post or wrap the ad unit around blog post by editing template’s HTML to insert modified ad code manually. Some users may feel uneasy on modifying the AdSense ad code as it may violates AdSense TOS. Anyway, there is another workaround to put AdSense ads in Blogger posts, by using trick to move or duplicate built-in inline ads between posts block to inside the post section.

1. To use the trick to move around AdSense ad unit added by Ads Between Posts, enable and configure inline ads in Blogger using this guide. Note that you must login to your AdSense account from Blogger to establish access authentication. If you don’t have AdSense account yet, you can click on Sing Up button to register for one.
2. To display this ad within blog post also, click on Template tab, and then click on Edit HTML sub-tab link to open Blogger HTML code template editor to edit the contents of your template.

Blogger Edit HTML
3. Backup a copy of your template by click on Download Full Template link, in case it’s is needed be uploaded to Blogger server to recover the template in the event of mistake or corruption.

Blogger Download Full Template
4. Click to tick the Expand Widget Templates checkbox.

Blogger Expand Widget Templates
5. Find the line with the following text:



And paste the following block of text before (for ad position before content) or after (for ad position after content) the line above:








Note that maximum of 3 AdSense for Contents (non Link Unit type) ads are allowed on each page.
6. If you want the AdSense ads inside blog post to appear only when individual blog post is visited, and not on homepage, category or archive pages, wrap the following lines to before and after code added above




The whole block added will look like below:









7. After enabling Show Ads Between Posts in step 1, you will notice that AdSense ads will be shown between posts on all multiple blog posts page, and also after the article on individual single post view. If you don’t want these ads to appear, i.e. to move built-in inline ads to within post, the locate the following block of text which is same with the one we added above:








And delete these code from template. Note that we have just added a same block of code from step above, so do not remove the newly added code, but the existing code in the template.

If you still want the AdSense ad unit to appear between posts when visitors view your blog homepage, label or category pages or archive pages, wrap the code above on top and bottom with the following 2 lines:




so that it looks like the following:










Note that the two lines should be added to the existing block of code in template, not the block which we added in step above.
8. Click on SAVE TEMPLATE button to save the new hacked template. Now the ad should be appear inside blog post without actually modify ad code. You can also use the same hack theory above to place the ads on different location.